02Service

Brand Elevation

Show the world how good your business really is.

A brand founder holds a new bottle prototype to the light while a colleague takes notes

The challenge

Strong businesses are often undersold by their brand. Yours should look as good as your work.

See the difference

Same hotel. A brand that finally fits.

After: the same items in one calm identity, with a serif VERLAINE wordmark, olive and brass on ivory.
Before: the hotel's business cards, letterhead, menu, bag and key, each in a different dated style.
Illustrative example: Verlaine is a fictional boutique hotel, created to show how we work. Scroll or drag to compare.

How we help

What we do, with you.

For Businesses that have outgrown how they present themselves.

  1. 01Positioning and audience research
  2. 02Strategy and messaging
  3. 03Identity and brand guidelines
  4. 04Website and sales material review
  5. 05A practical rollout plan

What you get

What you walk away with.

  • Identity

    A brand that fits your ambition. Positioned for the clients you want next.

  • Colour

    • Olive grove#565338
    • Linen#EAE4D9
    • Travertine#C9AE90
    • Brass#A88A5C
    • Ink#2D2B2C
  • Typography

    Display
    Classic serif, in capitals
    Text
    A clean, modern sans
  • Positioning

    BeforeComfortable rooms, great rates, central location.

    AfterA quiet address for people who notice the details.

    Clear, confident messaging. Words your team can use, consistently.

  • Brand guidelines

  • Rollout

    • Website
    • Signage
    • Stationery
    • Social
    • Sales deck
    • Team uniforms

    Consistency everywhere. One recognisable presence, wherever clients meet you.

From a client

“Our company had evolved, but our brand hadn’t evolved with it. Meghan helped us clarify our positioning, understand the customers we wanted to attract and build a much stronger direction for the brand.”

Camille D. · Founder, Professional Services

Turn complexity into clarity, and clarity into action.